• General Description: 

In modern sales, the ability to connect on a human level is often the deciding factor between a closed deal and a lost opportunity. Technical knowledge gets you in the door, but Emotional Intelligence (EQ) is what builds the trust required for long-term commercial success. This 2-day immersive program enables sales professionals to move beyond "pitching" and into "connecting." Participants will master the art of active listening to uncover hidden customer needs, learn to decode non-verbal emotional signals, and practice empathy-based communication to navigate complex buyer psychology. By the end of the course, sellers will be able to adapt their style effortlessly to diverse customer personalities, leading to more authentic relationships and stronger commercial outcomes.

• Course Objectives: 

By the end of this course, participants will be able to:

• 1. Apply advanced active listening techniques to identify both stated business requirements and unstated emotional drivers.

  2. Interpret non-verbal cues and emotional signals to adjust their sales approach in real-time.

  3. Demonstrate empathy-based communication and perspective-taking to overcome resistance and build deep rapport.

  4. Flex their communication style to align with the unique behavioral profiles and emotional needs of diverse customer stakeholders.

• Duration: 

 2 days | Virtual: 6 sessions × 3 hours.

• Course Outline (2-Day Agenda):

Day 1: The EQ Foundation & The Art of Listening

Module 1: EQ in the Sales Cycle

Module 2: Deep Active Listening

Module 3: Perspective-Taking & Empathy Maps

Day 2: Reading Signals & Style Flexing

Module 4: Decoding Non-Verbal Signals

Module 5: Adapting to Diverse Customer Profiles

Module 6: Managing High-Stakes Emotions